Jo Moore on being a photographer of animals and her work with Wellington SPCA
Throughout SPCA Shop and the Wellington SPCA website, you may see photographs of animals you recognise if you have volunteered or visited Wellington SPCA.
Jo is a great supporter of Wellington SPCA and kindly allowed us to use these images to make the SPCA websites unique and to give a face to the animals that were neglected but now have a new start in life.
SPCA Shop is more than an online pet shop, it is a sustainable source of income for Wellington SPCA to help us save and rehabilitate abused and neglected animals.
We asked Jo to tell us how she came to be a supporter of Wellington SPCA and talk about her work as a photographer, particularly of animals.
About Jo Moore
Growing up I always felt a strong desire to help and protect animals. When I discovered photography I realised I had a way to communicate with the world all that is wonderful about animals.
Many years ago, I studied a Bachelor of Design Majoring in Photographic Design at Massey University. Over the four years of the course I managed to make ninety percent of my photography assignments about animals or conservation - much to my lecturer’s amusement. On finishing my degree I started my business Jo Moore Photographer.
I photograph everything from weddings and family portraits to corporate events and head shots but the thing I have become known most for is my pet photography. For many New Zealanders companion animals are considered family members. They make us laugh, they comfort us, listen to us without judgment and provide unconditional love.
I LOVE that people want to have professional photos taken of their pets. More than just beautiful artworks for the wall, the images become cherished memories. Each animal is completely different from the next and the intention of my pet sittings is to capture the character of the animal in a series of images.
I photograph dogs who are full of joy chasing a ball or finding the perfect stick. Dogs that want nothing more than a snuggle and a belly rub, cats that zoom around like they have overdosed on catnip and that turn their back and look haughtily over their shoulder at me.
In the case of rescue animals, capturing images that show an animal’s individual “spark” helps it stand out from all those looking for new homes. I've been helping at the Wellington SPCA for about 5 years now and it’s been so exciting to see the changes throughout this period.
The staff and volunteers at Wellington SPCA do such an amazing job, which is often heartbreaking and thankless work. How I can help is to provide professional photographic services - from corporate and event photography, to portraits for the fundraising calendar, and animals who are having trouble finding their "furever" home.
I've photographed so many wonderful events at Wellington SPCA over this time from dog walks, animal blessings, cupcake and collection days, the transformation and opening of the Fever Hospital, and a visit by the Duchess of Cornwall to name just a few.
I feel very honoured that my photography contributes to the efforts of such an amazing animal welfare organisation.
Wellington SPCA is grateful for the wonderful contribution of Jo Moore, check out her website if you need further convincing to use her for your wedding, event, or even pet photoshoot.